Communicating with Impact
About This Course
Whether you are convincing your colleagues about your point of view or persuading a customer to try out your product or service, the ability to communicate with impact is a critical skill. In this program, we explore strategies to understand you audience and structure your message for maximum impact.
Learning Journey: The workshop will be divided into three parts
- Pre-workshop (30 minutes): Short introduction to WWH, Power of 3, and Ethos, Pathos, Logos
- Day 1: Live Workshop (3 hours): Driven through short exercises, games, and simulations
- Day 2: Live Workshop (optional 3 hours): Driven through short exercises, games, and simulations
- Post-workshop Connect and Assessment (1 hour): Self-paced simulations and assignment
Day 1
Skill Drill 1: Agenda Based Communication (1 hour)
The first step in crafting a message to understand the audience and define your agenda/objective. In this session, participants work on short case exercises to define the:
- Who: Target audience?
- What: The intended outcome
- How: the medium of the message
Methodology: Short case-based exercises
Skill Drill 2: Understand Ethos, Pathos, Logos (30 minutes)
The best messages come from a credible source and engage both the head and the heart. In this session, participants explore the core concept behind Ethos (credibility), Pathos (emotions), and Logos (logic) and use these to craft the right message for their target audience.
Methodology: Group processes
Skill Drill 3: The Power of 3 (1.5 hours)
In this session, participants structure their message for maximum impact using a few known strategies that leverage the power of 3:
- The 3-I’s: Issue, illustration, invitation
- The 3-Ws: What? So what? Now what?
- PSB: Problem, Solution, Benefit
Methodology: Group processes
Day 2 (Optional)
Skill Drill 4: The Power of Storytelling (3 hours)
In this session, participants learn storytelling techniques to make their communication impactful. Participants explore:
- The 3-part story structure of Beginning-Middle-End
- Story maps – before and after, hero’s journey, overcoming the monster (specific sales story maps are used for participants from a sales background)
- Adding data
- Telling your story
Skill Drill 5: Reflection and Learning Journaling (15 minutes)
In this session, participants will use a learning journal to record their key learning from the session. Participants will also be introduced to the post-workshop case assignment and exercise.
Methodology: Group processes
Post-Workshop
- Short self-paced simulations
- (Optional) Role play assessment with an evaluator and reporting
Program Evaluation:
- Post-workshop feedback
- Evaluation of post-workshop role play assignment
Learning Objectives
Material Includes
- Workbook
- Workshop Slides