Communicating with Impact

Skills Cafe

About This Course

Whether you are convincing your colleagues about your point of view or persuading a customer to try out your product or service, the ability to communicate with impact is a critical skill. In this program, we explore strategies to understand you audience and structure your message for maximum impact.

Learning Journey: The workshop will be divided into three parts

  • Pre-workshop (30 minutes): Short introduction to WWH, Power of 3, and Ethos, Pathos, Logos
  • Day 1: Live Workshop (3 hours): Driven through short exercises, games, and simulations
  • Day 2: Live Workshop (optional 3 hours): Driven through short exercises, games, and simulations
  • Post-workshop Connect and Assessment (1 hour): Self-paced simulations and assignment

Day 1

Skill Drill 1: Agenda Based Communication (1 hour)

The first step in crafting a message to understand the audience and define your agenda/objective. In this session, participants work on short case exercises to define the:

  • Who: Target audience?
  • What: The intended outcome
  • How: the medium of the message

Methodology: Short case-based exercises

Skill Drill 2: Understand Ethos, Pathos, Logos (30 minutes)

The best messages come from a credible source and engage both the head and the heart. In this session, participants explore the core concept behind Ethos (credibility), Pathos (emotions), and Logos (logic) and use these to craft the right message for their target audience.

Methodology: Group processes

Skill Drill 3: The Power of 3 (1.5 hours)

In this session, participants structure their message for maximum impact using a few known strategies that leverage the power of 3:

  • The 3-I’s: Issue, illustration, invitation
  • The 3-Ws: What? So what? Now what?
  • PSB: Problem, Solution, Benefit

Methodology: Group processes

Day 2 (Optional)

Skill Drill 4: The Power of Storytelling (3 hours)

In this session, participants learn storytelling techniques to make their communication impactful. Participants explore:

  • The 3-part story structure of Beginning-Middle-End
  • Story maps – before and after, hero’s journey, overcoming the monster (specific sales story maps are used for participants from a sales background)
  • Adding data
  • Telling your story

Skill Drill 5: Reflection and Learning Journaling (15 minutes)

In this session, participants will use a learning journal to record their key learning from the session. Participants will also be introduced to the post-workshop case assignment and exercise.

Methodology: Group processes


  • Short self-paced simulations
  • Optional) Role play assessment with an evaluator and reporting
  • Learning nudges on days 5, 10, and 15

Program Evaluation:

  • Post-workshop feedback
  • Evaluation of post-workshop role play assignment

Learning Objectives

Use the Who-What-How framework to prepare your communication and message
Use the concept of Ethos-Pathos-Logos to construct your message
Use the Power of 3 to structure your communication
Use storytelling techniques to create long lasting impact


  • No prerequisites

Target Audience

  • Individual Contributors, Sales, Customer Support and Service
Communicating with Impact
Duration 6 hours

Material Includes

  • The impactful communication handbook
  • Program handouts

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